Elev8 Brands, Inc. Brings In Beverage Expert

Company expands product line with bottled CBD Iced Tea

ORLANDO, Fla., Oct. 25, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE -- Elev8 Brands, Inc. (OTCQB: VATE), a holding company focused on the commercial development of hemp and CBD-based products including hemp coffee, hemp tea, hemp Cold Brew, CBD salve, CBD Lotions and CBD Tinctures that target the health and wellness markets, is pleased to announce the expansion of its sales team with the hiring of new sales representative, Chris Risi.

Chris Risi, Irvine, California, is a seasoned sales professional with over three decades of experience in the retail and restaurant industries with a focus on building strong teams to execute operation’s excellence throughout major organizations resulting in brand strength and sales growth.  Some of these brands included Pepsi, J.C. Penney and Taco Bell (YUM Brands).  Throughout his 30+ years in these industries, Chris played key roles in launching breakfast, innovative Pepsi beverages, desserts, and national promotions (MLB & BCS) for the Taco Bell brand supporting over 6,000+ franchise and company restaurants throughout the U.S. as well as developing teams to grow retail sales.

Chief Executive Officer Ryan Medico stated, “We are excited that Mr. Risi has joined our team. His vast industry experiences will be a tremendous asset to Elev8 Brands in continuing to expand our brand nationally, with a focus on ready-to-drink CBD beverages.”

Beverages bring an opportunity for businesses to build sales layers.  Chris led the testing and implementation of the first frozen beverage sales layer for Taco Bell along with other proprietary ideas in partnership with Pepsi/Taco Bell.  He ensured that all beverages, including Iced Tea, juices and fountain drinks, were successfully executed by the managers in every company and franchise restaurant. During his 20 years with Taco Bell, Corp., Chris worked directly with Pepsi in improving beverage products and sales by launching the first ever frozen beverage platform, proprietary carbonated beverages and iced teas and juices.

Chris is already showing a promising start as he is in negotiations with distributors as well as a grocery store chain in California.

Elev8 Hemp continues testing and formulating its CBD ready-to-drink coffee and is very excited to announce expansion into CBD Iced Tea as well. The Company has been recently working on formulations for an all new bottled CBD Iced Tea line to expand its market share in the ready-to-drink market. Medico concluded, “We couldn’t have added Mr. Risi to the team at a better time. We are so ecstatic to bring our new CBD beverages to market and now we have the team to do so. The ready to drink market is huge right now and Elev8 Hemp will be a big part of it in the CBD market.”